These days, the biggest trends in green marketing are around renewable energy—especially solar energy, battery technology, wind, and hydro. If I had to highlight a couple specifically, I’d say solar and battery tech are huge right now. Everyone’s talking about electric vehicles, like Tesla, and wanting to use green energy—not just for the environment, but also to lower their electricity bills. Some are motivated by cost savings, others by wanting to help their country transition to cleaner energy.

When it comes to communicating these trends, it’s less about individuals and more about organizations and governments driving the conversation. A lot of the initiatives come through CSR programs, NGOs, and even multilateral organizations.

Small and medium-sized businesses are also getting involved—they're looking to green their operations by switching to sustainable packaging, reducing plastic use, and making their production processes more eco-friendly. At the same time, customers are becoming more aware and are starting to expect this from the brands they support.

With global goals like those set at COP28 and COP29—targeting something like 60 to 65% renewable energy by 2030—there’s growing momentum. It’s crucial that organizations, individuals, and small businesses all connect and collaborate.

One of the most powerful ways to do this is by sharing real stories from communities. Whether it’s donors, corporate partners, or CSR teams, people connect best with facts and lived experiences. All the pieces are there—we just need to bring them together and tell those stories in a way that resonates.

Right now, the biggest challenge is awareness. There are still people who don’t believe climate change is real, so we need to get our message out to them. For example, if we think about someone living in a rural area in China or Pakistan, speaking to them in English won’t make a difference—it just won’t resonate. That’s why using the local language is so important.

What’s really crucial is empowering local communities and organizations that are already working on raising awareness. This way, we can get our message down to the grassroots level, where it can have a real impact.

There’s also this misconception that people who don’t fully understand climate change yet think we’re just doing this for some "hippie" cause, or that it's all about some idealistic movement. But that’s not the case.

Earlier on, I would just share facts—like, here are the statistics on climate change. But the truth is, no one really connects with just facts and numbers. Over time, I’ve learned that a good story really matters, especially when it’s backed by real, authentic data. When you combine both, it’s much more compelling.

A lot of this shift in how I communicate has come from my experience across different sectors and learning as a consumer of communications and figuring out what works for me. I think every place is a learning experience. (laughs) As a consumer of communication, I sometimes see messages that are hard to understand, and that makes me think, "I could do this better." It’s an ongoing process for me. I’m still learning, and I’ll keep refining my storytelling to make it better and better. It’s all about progress, not perfection.

A lot of organizations are too self-centric on social media, only sharing their own content. That’s a bad example to set, especially in the climate space, because it’s such a large ecosystem. No single player can tackle it all. My advice is this: when sharing market trends, current news, and updates about what we’re doing—whether it’s our processes, goals, or long-term objectives—it should serve a broader purpose. This helps from a consumer perspective because it’s not just about us, it’s about the bigger picture.

Many of us share personal blogs, international journals, and insights from industry experts. When their writing aligns with our goals and values, we share it. It’s not about proving our own validity—it’s about being collaborative within the space.

This is really why we started Tangelic Talks. There’s an opportunity to highlight other voices in the space. It's rare for a nonprofit to run a podcast like this, especially in the green sector. Most organizations are focused on their own funding or validating their existence, but Tangelic Talks is different. We recognize the value in sharing stories beyond our own and in amplifying others’ voices.

A podcast like Tangelic Talks is important because it helps share knowledge, particularly green knowledge. We’re educating people with long-form content. Every episode is engaging, authentic, and data-driven. Jensen and Victoria put in a lot of effort before each episode, which really helps us deliver the right message to a wide audience.

Why is Tangelic Talks valuable? There are very few—if any—NGOs running a podcast in this sector. We’re consistent, and through it, we’re not just putting our voice out there, we’re helping educate people correctly.