Personal Sustainability, Community Action & Mindful Consumption w/ Claudia Cordova | Tangelic Talks S02E09

Tangelic Talks – Season 02 | Episode 09

Personal Sustainability, Community Action & Mindful Consumption w/ Claudia Cordova | S02E09

10 minutes to read

In this episode of Tangelic Talks, we sit down with sustainability advocate Claudia to explore what it really means to live sustainably — not as a perfect ideal, but as a daily practice grounded in awareness, community, and care. Claudia shares how personal sustainability starts with mindful consumption — pausing to reflect on how our habits connect to larger systems, and making choices that nourish our bodies, minds, and environments. We talk about the intersection of well-being and sustainability, and how rest, joy, and slowness are also forms of resistance.

The Intersection of Life and Sustainability

Claudia grew up straddling multiple worlds—from the dense, vibrant neighborhoods of Mexico City to the quiet suburbs of Philadelphia, from private schools focused on entrepreneurship to rural family farms. These varied life experiences shaped her approach to sustainability, which she defines not as a fixed ideology, but as a holistic and evolving process grounded in equity, context, and compassion.

She reflects: “Sustainability is not just about preserving pristine spaces. It’s about understanding that deserts can be more sustainable than a manicured golf course, and that what’s ‘natural’ isn’t always what’s best.”

The Mental Toll of Perfectionism

As someone passionate about the environment, Claudia acknowledges the emotional strain of trying to live perfectly green. She once found herself consumed with guilt over every flight taken or bottle purchased—until she realized that true sustainability includes mental health and realistic boundaries.

“I had to let go of trying to control everything,” she says. “I realized that stressing over perfection isn’t sustainable either.”

Instead, she focuses on small wins, like encouraging her partner to recycle or skipping unnecessary purchases. It’s these micro-decisions, made consistently and without judgment, that she believes lead to lasting impact.

Relational Sustainability: Letting Go of Judgment

Claudia speaks candidly about how environmentalists often alienate others with rigid ideals. Rather than impose guilt, she champions a more empathetic and relational model, where education is rooted in shared humanity.

She shares a story of an entrepreneur in a marginalized Mexico City neighborhood who couldn’t afford reusable cups because he lacked water access. “How can I demand zero waste from someone who doesn’t even have basic services?” she asks.

The key, she says, is to understand someone’s starting point before offering solutions. “We need to replace blame with curiosity.”

Community Over Individualism

One of Claudia’s central messages is that sustainability must move away from individual heroism and towards collective care. During the COVID-19 pandemic, she worked with local entrepreneurs who supported each other through food donations and job-sharing.

“True sustainability looks like a community helping each other survive,” she says. “That’s how we build resilience.”

Teaching Sustainability Through Lived Experience

From camps in rural Mexico to waiting tables in the UK, Claudia has seen how disconnected many people are from concepts like climate change. Even in Europe, she encountered adults unfamiliar with basic environmental terms. This inspired her to advocate for sustainability education that begins with real-world relevance and teaches not just facts, but values, curiosity, and context.

“Sustainability is everywhere,” she explains. “It should be taught across subjects—in math, history, food studies—because it touches every aspect of life.”

A New Narrative of Hope and Pragmatism

Rather than demonize oil or monoculture, Claudia emphasizes nuance. These systems once helped societies survive, and the path forward must honor that history while advocating for better alternatives.

“We can build on what worked and transition away from what no longer serves us,” she says. “But we can’t do that with judgment and erasure.”

Thought Provoking Q&A Session with Claudia Cordova

One of the things I always tell people—especially small business owners—is to really focus on the people you work with. Whether it’s your clients, your suppliers, or your employees, make a connection. Think about their well-being too, not just your own profits or how much money you're making. Because honestly, what makes someone a great businessperson—and more importantly, a great human—is that personal connection with others.

I remember working with a group of entrepreneurs who had been part of a recovery program through the UNDP. This was after the devastating 2017 earthquake in Mexico, and just a couple of years later, they were hit again—this time by COVID. These communities had really been through it.

One story that stayed with me was about a small hotel business. During COVID, they were struggling—like many others—because no one was traveling or staying at hotels. But what made them different was how deeply connected they were to their staff and their community. They’d known their employees for years and treated them like family. They offered benefits, gave people time off when needed, and supported them however they could—even as a small business with limited resources.

And because of that, when the pandemic hit, their employees stepped up. They said, “We’re not going anywhere. We’re staying. We’ll take a pay cut. We’ll keep the hotel running—because we believe in this and we believe in each other.” That kind of loyalty and commitment was incredible. Honestly, they were part of the program, but we learned just as much from them as they did from us—maybe more—because they had built something resilient through care and connection.

That’s what I think we’re losing sometimes: that sense of shared purpose, of truly being in this together. We’re not just here to make a profit. We’re here to build something that works for everyone involved.

So, my message to small entrepreneurs is this: embrace your community, invest in your people, and they will lift you up when times get tough. That’s what sustainability really means—it’s not just environmental or financial; it’s about building relationships that can weather the storm.

Claudia Cordova

Environmental Scientist and Entrepreneur

Claudia Cordova

Claudia Cordova is a sustainability professional with over a decade of experience at the intersection of environmental science, sustainable development, and ethical entrepreneurship. With undergraduate degrees in Environmental Sciences and Business Creation and Development, as well as a Master’s in Sustainable Development in Practice, she has worked across research labs, grassroots initiatives, and global organizations including the UNDP and Consumers International. Her work consistently explores how we can live, work, and build in ways that support both people and the planet.

Her passion lies in connecting ideas across sectors—whether through designing climate-smart business strategies, nurturing resilient communities, or rethinking how sustainability is taught and communicated. She believes in progress over perfection, and that small shifts in mindset can lead to meaningful, lasting change.

Outside of work, she enjoys macro photography, drawing intricate patterns, and going on nature walks—practices that reflect her belief that attention to detail, in nature and in life, is a vital part of living sustainably.

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