Tangelic Talks – Season 03 | Episode 10
Storytelling Shapes the Energy Transition: How Olubunmi Olajide is Powering Africa’s Future
14 minutes to read
In this inspiring episode of Tangelic Talks, we speak with Olubunmi Olajide, a fellow podcast and commercial energy expert who is as passionate about renewable energies and storytelling as we are. He shares insights from being a podcaster and storyteller in this space, the challenges of investment in renewable energy projects, and how we can help amplify the solutions and narratives we want to see in the mainstream of these climate conversations.
In this episode of Tangelic Talks, co-hosts Victoria Cornelio and Andres Tamez sit down with Olubunmi Olajide — a commercial energy professional by day and the voice behind The Energy Talk podcast by passion.
Olu’s journey is a masterclass in reinvention: from studying petroleum engineering during an oil-market crash to becoming a thought-leader in Africa’s renewable-energy ecosystem.
His story reminds us that storytelling isn’t just communication — it’s infrastructure. It connects innovators, shapes perception, and drives investment toward the continent’s clean-energy future.
A Pivot Born from Crisis
Olu’s career began in petroleum engineering — until the global oil downturn closed every door. With hiring freezes and stalled projects, he decided to open his own.
“I didn’t know anyone, and no one was replying to my CV,” he recalls. “So I started a podcast.”
That podcast became The Energy Talk, now six years running and one of the most respected platforms highlighting Sub-Saharan Africa’s energy transition. Olu interviewed policymakers, investors, and grassroots innovators long before “climate podcasting” became trendy. Each episode built his network, shaped his knowledge, and transformed his career trajectory.
“People might ignore your LinkedIn message, but they’ll say yes to being a podcast guest,” he laughs. “And that changed everything.”
From Conversations to Clean Power
Today, Olu works as a Commercial Manager at Odyssey Energy Solutions, financing solar mini-grids and electric-mobility projects across Africa.
His day job mirrors his podcast mission: bridging the gap between impact and investment. Odyssey supports developers who deploy decentralized renewable-energy systems — mini-grids of 500 kW to 4 MW that power thousands of households.
“Only 60 percent of Africa has reliable energy access,” Olu explains. “Solar is the most viable way to close that gap because it’s decentralized, scalable, and increasingly affordable.”
Solar’s falling equipment costs, paired with smart financing models, are revolutionizing rural electrification. Communities that once depended on diesel generators can now power businesses, clinics, and schools through localized solar systems — reducing emissions and costs.
Blending Impact and Investment
Olu often works at the delicate intersection of climate impact and commercial return. Investors want profit; communities need access. Blended finance offers the middle path.
“Grants, subsidies, and private capital each have different motives,” he says. “Blended finance structures bring them together so everyone wins — including the people using the power.”
Through models that combine concessional loans, venture capital, and donor funds, projects become bankable while staying affordable. It’s a practical solution that transforms philanthropy into sustainable business.
The Policy Puzzle: Why Rules Matter
For Olu, good policy can make or break innovation. His engineering background once made him believe that if a technology worked, adoption would follow automatically. Experience taught him otherwise.
“Policies are the rules of the game,” he says. “When they’re clear, private investors can take calculated risks. When they’re missing, it’s chaos.”
He recalls countries that removed all regulation to “free” the energy market — only to watch prices spiral and investors flee. In contrast, Result-Based Financing (RBF) schemes have proven successful, rewarding developers for measurable outcomes such as connections delivered or CO₂ avoided.
From Aid to Opportunity
One of Olu’s sharpest insights is about shifting Africa’s energy narrative — from aid dependency to opportunity.
“For years, capital came mainly from donors,” he notes. “That helped, but donor money ends. Private capital multiplies.”
As venture-capital funds and climate-tech investors enter African markets, the dynamic is changing. Founders now build scalable companies, not one-off projects. Energy access becomes not only moral but profitable, attracting the region’s brightest entrepreneurs.
“When you frame climate action as opportunity,” Olu says, “you attract innovators — not just volunteers.”
Why Solar Leads the Charge
Asked why solar dominates Africa’s renewable-energy push, Olu’s answer is clear: it fits the context.
- Affordable: Panel prices have dropped over 80 percent in a decade.
- Decentralized: Mini-grids can be deployed where the national grid can’t reach.
- Scalable: You can start small and expand as demand grows.
Building centralized coal or nuclear plants requires political stability, high capital, and decades of planning — luxuries many emerging markets can’t afford. Solar offers immediate impact at community scale.
Bridging the Policy–Practice Gap
Despite progress, gaps persist between policymakers and practitioners. Governments may design frameworks without ground-level input, slowing implementation.
“Most officials mean well,” Olu says. “But clean energy systems are complex. Without collaboration, policies either move too slow or miss what the market really needs.”
He praises organizations like RMI and Sustainable Energy for All for guiding ministries toward smarter, inclusive regulation that de-risks investment while protecting consumers.
Storytelling as Infrastructure
Throughout the conversation, one theme shines: storytelling as a catalyst for systems change.
“Facts rarely move people,” Olu admits. “Stories do.”
Whether persuading financiers, communities, or policymakers, narratives shape perception more powerfully than spreadsheets. A single entrepreneur proving solar’s affordability can inspire an entire village.
In Olu’s words, “If one barber cuts his energy costs by 50 percent using solar, everyone in town wants it the next day.”
That ripple effect — peer-to-peer trust over top-down persuasion — is how real transformation happens.
Balancing Urgency and Hope
Climate communication walks a fine line between fear and optimism. Too much alarmism paralyzes; too much positivity breeds complacency.
“The truth lies somewhere in the middle,” Olu reflects. “We’re not moving fast enough — but we are moving.”
Africa’s energy-access goal, SDG 7 (Sustainable Energy for All by 2030), remains distant. Yet the innovation, local leadership, and financial creativity emerging across the continent prove that progress is possible.
Victoria notes that even in countries facing floods, heatwaves, or droughts, communities show resilience. Andres adds that empathy must pair with practicality: “You can’t tell people to act on climate when they’re still struggling to power a light bulb.”
The Human Side of the Just Transition
While “just transition” has become a global buzzword, Olu grounds it in reality.
“We can’t talk about transitioning if people don’t have energy to transition from,” he says.
For him, justice means longevity — building systems that last generations. A true transition balances affordability with durability so communities aren’t left in darkness once donor funds run dry.
“If we can structure projects that still operate ten or twenty years from now, that’s a just transition.”
Lessons from a Storyteller-Engineer
- Follow curiosity, not titles. Olu’s shift from petroleum to renewables began with one curious conversation.
- Start before you’re ready. His podcast was born from unemployment and a $100 loan from his mother.
- Simplify complexity. If people don’t understand the value, they won’t buy in.
- Celebrate wins loudly. Visibility breeds momentum; local founders need spotlight.
- Invest in voices. Empowering African storytellers is as vital as funding infrastructure.
The Power of Local Narratives
Olu’s favorite stories feature African entrepreneurs raising millions for solar startups, developers electrifying rural schools, and engineers designing EV solutions tailored to African roads.
“We have brilliant people doing extraordinary work,” he says. “But their stories rarely break through. I want to change that.”
Through The Energy Talk, he spotlights these unsung innovators — not as charity cases but as pioneers shaping the continent’s energy independence.
From Climate Anxiety to Climate Action
While many grapple with climate anxiety, Olu’s outlook is pragmatic: focus on what can be done today.
“If we amplify people who are already doing the work, others will join. What we need isn’t more fear — it’s more action.”
His optimism resonates with Victoria and Andres, who remind listeners that community engagement and empathy remain the foundation of any sustainable future.
The Story Continues
Olubunmi Olajide embodies the next generation of climate leaders — blending engineering discipline, entrepreneurial grit, and narrative power to drive Africa’s clean-energy revolution.
From raising a $100 podcast loan to financing million-dollar solar projects, his journey proves that storytelling can illuminate more than minds — it can power communities.
“We don’t need everyone to be an expert,” Olu says. “We just need more people doing something.”
Thought Provoking Q&A Session with Olu Olajide
Okay, so I have to be careful here—hopefully my regulator friends don’t hear this and get me into trouble.
A friend once told me a story about a government trying to encourage private developers to build power generation assets in their country. People had been complaining that regulations slowed everything down, so the government decided to remove all regulation—they told developers, “Go ahead, deploy, do whatever you want.”
They expected a positive reaction from the private sector—finally, no red tape!—but the opposite happened. It turned into the Wild West. Developers went back to the government saying, “We need rules! Someone call the adults in charge!”
Without policy or regulation, chaos followed—tariffs varied wildly, from one company charging $2 to another charging $100. There was no order or predictability.
On the flip side, there are examples where policy has worked well, like Results-Based Financing (RBF) programs. These are schemes where donor or impact organizations provide capital to governments, which then pay developers based on achieving specific results.
RBFs have been instrumental in unlocking progress across Africa and other emerging economies. They incentivize sustainable practices, help developers raise commercial capital, and multiply impact—for example, a $15 RBF incentive might enable a developer to raise $50 from a bank. It’s a smart way to scale industries by offering targeted incentives without distorting the market.
Yes, it is an issue—let’s start there. Any kind of investment carries some level of risk; if it doesn’t, it’s probably a scam.
But when it comes to investing in Africa, the risk takes on different layers. There’s the actual risk—things like execution, political, or operational risk—and then there’s the perceived risk, which is often based on misunderstanding or bias.
As soon as you’re operating on the African continent, there’s often a risk premium added simply because people don’t fully understand the context. That misconception makes it harder and more expensive to do business.
Thankfully, that’s beginning to change. When it comes to legitimate risks, investors focus on key fundamentals—making sure the right policies are in place (because despite the complaints, the private sector actually likes clear policies), ensuring that partners have the technical capacity to deliver, and confirming that the supply chain and equipment sourcing are reliable.
At the end of the day, investors are asking: What could stop this project from being executed successfully? Those are the real risks. Everything else—especially the overblown fear around doing business in Africa—is largely perception.
That’s a very good question. For me personally, and from my own experience, I’ve been in multiple situations where having the right person say the right thing at a critical moment can completely determine whether or not a decision gets made.
I think this is something that often gets discounted. We tend to believe that what matters most are the facts, the data, and the statistics—but in reality, those very rarely move the needle, at least in my experience.
For example, if you’re talking to a family with three children, struggling to pay school fees and maintain their farm, and you tell them they need to pay a certain amount for solar equipment because the earth is warming and there might be drought in five years, that may be true—but it’s not an immediate concern for them.
And I think that idea extends to conversations with financiers, policymakers, and people in boardrooms. It’s about knowing how to shape the story for the audience you’re speaking to, while still achieving your desired outcome.
There are some really powerful communicators in the energy sector—both in Africa and globally—who are getting very good at refining their stories with relevant context. One positive shift has been moving away from alarmist messaging, which in my experience tends to turn people off rather than motivate them.
There’s still a long way to go, but I think we need to amplify more context-specific and locally grounded stories. Sometimes, all it takes is someone who truly understands what a community is going through to explain things in a relatable way—and that can be what really moves the needle.
That’s a tough one—honestly, I don’t know. There’s actually a funny story about this. I remember reading a book about climate change that went deep into the science. I don’t think it meant to sound alarmist, but once you look at the hard science and the long-term consequences of increased fossil fuel use, it’s hard not to sound the alarm. These are very real concerns.
I finished the book feeling sad and a bit depressed, and then a friend recommended another one that completely took the opposite tone. It was all very positive and hopeful, almost to the point of downplaying the urgency. I remember thinking, if someone only read that book, they’d probably feel like we have plenty of time and that things are generally moving in the right direction.
But the truth lies somewhere in the middle. We are not moving fast enough, even though there has been real progress. For example, in Africa, there’s SDG 7—Sustainable Energy for All by 2030—part of the UN’s 17 Sustainable Development Goals. It’s now 2025, and while there’s been amazing work to close the energy access gap, we’re still not even close. Around 40% of the entire continent still lacks access to energy. That’s an incredible thing to still be facing with only five years left to meet the target.
That’s a real, urgent truth—but alarmist rhetoric often doesn’t move the right people. It tends to energize those already in the movement, but not everyone else.
So I haven’t quite found the right tone to strike on this. It’s something I talk about often with colleagues. If we had figured it out, I think we’d be a lot further along by now. It’s something that really weighs on me, because I don’t think there’s a clear answer yet.
I have to think about this for a second because I’ve been very clear on it for a long time.
When I first started in the industry, I thought a “just transition” simply meant making energy as affordable as possible to the end user. That was my limited understanding—you want to get energy out to communities and make sure they can afford it.
But as we’ve discussed, focusing solely on that goal can distort markets and create unintended long-term consequences. For me, a just transition is about ensuring energy solutions are sustainable and durable. The beauty of infrastructure work is that it should last—ideally 10 years, at least one generation, and if done really well, two generations. This creates incentives to maintain and repair the infrastructure over time.
If private developers are only incentivized to deploy assets to access grants, the outcome doesn’t serve anyone: communities are left without power, donors don’t see returns, and developers get stuck in a cycle of constantly chasing new projects.
A just transition means using the right type of capital—or blending available capital effectively—and channeling it into projects that will last well beyond our lifetimes. That’s how I define a just transition in the context of developing economies.
You know, I actually think something that would be really useful for any young person interested in climate activism is to do the kind of community work that you’re doing right now.
I’ve been very privileged to visit communities where solar projects are being deployed, and it’s eye-opening. On paper, it makes perfect sense—why wouldn’t you want something cheaper than what you currently use and more sustainable for the environment? But there are always reasons, and they often only become clear when you speak directly with people.
Some objections might not make much sense to an outsider, but they’re very real to the people who hold them. Engaging with communities helps you understand the context behind people’s decisions and what really shapes their perspectives.
So I think community engagement is one of the most powerful tools for anyone serious about climate activism. Go out, talk to people, and really listen to what they have to say.
Olubunmi Olajide
Commercial Energy Professional
Olu is a commercial energy professional working on financing and deploying sustainable infrastructure projects in Sub-Saharan Africa. In his current role as Account Executive at Odyssey Energy Solutions, he helps finance Decentralized renewable projects through private debt facilities.
Prior to joining Odyssey, he worked with Okra Solar, a leading OEM for mesh-grid technology for off-grid electrification. There, he was part of the Customer Success Team and worked closely with developers, policymakers, and financiers to scale the impact we delivered to un-electrified communities.
Outside of work, Olu hosts an energy podcast covering the energy transition in developing countries that is creatively named “The Energy Talk”.